Which major sports retailer was first to implement widespread use of augmented reality 'virtual try-on' technology that allowed customers to visualize how equipment would look/perform without physically testing it?

The sports retail landscape has dramatically transformed in recent years through technological innovation. One particular breakthrough has changed how athletes shop for equipment by allowing them to experience products virtually before purchase. Test your knowledge about this game-changing retail innovation that revolutionized the sports equipment buying experience!

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Nike, with their 2017 NIKE FIT AR platform
Adidas, with their 2018 AR Mirror system
Under Armour, with their 2016 UA TechFit visualization tools
Dick's Sporting Goods, with their 2019 ScoreCard AR experience