Which innovative retail strategy did Nike implement first with its 'Nike by Melrose' concept store that revolutionized sports retail personalization?

The sporting goods industry has undergone massive transformation with technological advancements and changing consumer preferences. Top athletic brands are constantly innovating their retail strategies to maintain competitive advantage in this dynamic marketplace. Test your knowledge about how major sports brands are revolutionizing their retail experiences and customer engagement tactics in the digital age.

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Using mobile app data to stock inventory based on local customer preferences and shopping patterns
Implementing RFID-enabled smart shelves that automatically track inventory levels
Creating VR fitting rooms where customers could virtually try products in simulated sports environments
Introducing biometric scanners that recommend products based on customer's physical attributes