Which celebrity's partnership with Puma in 2014 is credited with revitalizing the brand and increasing its market value by over 40% within two years?

Throughout retail history, certain brands have been revitalized through strategic partnerships with celebrities. These collaborations often breathe new life into struggling companies, creating iconic brand identity moments that transform their market position. This trivia question explores one of the most successful celebrity brand revivals in recent retail history that changed both the celebrity's and brand's trajectory.

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Rihanna
Kanye West
Beyoncé
Justin Bieber