Which innovative digital marketing strategy helped 'Hamilton' become a Broadway phenomenon before it even opened, creating unprecedented demand for tickets?

The performing arts industry has undergone a significant transformation in how productions are marketed to audiences. From traditional playbills to immersive digital experiences, marketing strategies have evolved to attract new audiences while maintaining the essence of live performance. Test your knowledge about how digital marketing has changed the landscape for theaters, dance companies, and performance venues in recent years!

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A daily behind-the-scenes YouTube series documenting the rehearsal process
#Ham4Ham free mini-performances outside the theater that went viral on social media
An augmented reality app that let users 'perform' with the cast from their homes
A partnership with Spotify that released one song per week for a year before opening night