Which retailer's loyalty program was the first to use predictive analytics to send personalized coupons to customers based on their purchase history, famously predicting a teenage girl's pregnancy before her father knew?

Customer loyalty programs have become essential tools for retailers to reduce churn and increase lifetime customer value. Behind these programs are sophisticated strategies that blend psychology, data analytics, and marketing innovation. This trivia question tests your knowledge of a groundbreaking loyalty program that changed the retail landscape and set new standards for customer retention strategies.

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Target's REDcard Program
Walmart's Savings Catcher
Amazon's Prime Membership
Kroger's Plus Card