Which dictionary publisher created the marketing campaign 'Dictionary Day' that significantly boosted both physical and digital dictionary sales by encouraging people to 'celebrate the power of words'?

In the world of language and linguistics, marketing strategies often employ specific linguistic techniques to influence consumer behavior. From phonaesthetics to persuasive rhetoric, the words companies choose can significantly impact their success. This trivia question explores how one major dictionary publisher leveraged linguistic expertise to create a highly successful marketing campaign that changed how we interact with their product.

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Oxford University Press
Merriam-Webster
Cambridge University Press
Collins Dictionary