Which innovative marketing strategy significantly boosted public engagement for the James Webb Space Telescope before its December 2021 launch?

NASA's James Webb Space Telescope (JWST) represented one of the most significant advancements in astronomy since Hubble. But beyond its scientific importance, the launch required a sophisticated marketing campaign to generate public interest and support for this $10 billion project. This trivia question tests your knowledge about the innovative marketing approaches used to promote this groundbreaking astronomical observatory.

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An augmented reality app that let users virtually unfold the telescope's mirrors and explore its capabilities
A Netflix documentary series narrated by Neil deGrasse Tyson that followed the telescope's decade-long construction
A collaboration with SpaceX where telescope imagery was projected onto returning rocket boosters
A global social media contest where winners could name newly discovered celestial objects in the telescope's first year