Which defense contractor was the first to use consumer-style branding and product demonstrations to market military equipment, creating the modern military trade show concept in the 1950s?

Throughout military history, defense contractors have created some of the most recognizable products in warfare. Behind these weapons of war are fascinating corporate histories and marketing strategies that helped certain brands dominate the battlefield marketplace. This trivia tests your knowledge of the business side of military history - can you identify which famous defense company pioneered a revolutionary marketing approach that changed how military hardware was sold?

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Lockheed Martin with their 'Flying Circus' demonstration team that toured military bases showcasing the F-104 Starfighter
Boeing with their 'Strength from Above' campaign that included miniature aircraft models gifted to military procurement officers
General Dynamics with their 'American Shield' nationwide tour featuring the new M60 tank demonstrations for public relations
Raytheon with their 'Future Forward' promotional films distributed to Pentagon officials showcasing guided missile technology