Which major film studio was the first to launch its own direct-to-consumer streaming service with integrated e-commerce features for franchise merchandise?

The film and television industry has embraced e-commerce in innovative ways, transforming how viewers access content and merchandise. From streaming platforms to franchise merchandise stores, the industry has created unique online retail experiences. Test your knowledge about how major studios and production companies have leveraged digital marketplaces to enhance fan engagement and create new revenue streams beyond traditional box office and broadcast models.

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Disney (with Disney+ and integrated Disney Store access)
Warner Bros. (with HBO Max and DC Shop integration)
Universal (with Peacock and Universal Merchandise Store)
Paramount (with Paramount+ and Star Trek Shop features)