Which augmented reality retail innovation was first pioneered by a major opera house in 2019, allowing remote audiences to 'try on' costume replicas before purchase?

The performing arts industry has embraced innovative retail strategies to enhance audience engagement and boost merchandise sales. From digital shopping experiences at Broadway shows to AR-powered costume viewing before purchase, performing arts organizations are reinventing how fans connect with productions through retail. Test your knowledge about this fascinating intersection of theatrical artistry and retail innovation!

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The Royal Opera House's 'Mirror Stage' virtual fitting room
The Metropolitan Opera's 'Phantom Dressing Room' AR experience
La Scala's 'Digital Costume Closet' smartphone application
Sydney Opera House's 'Performance Wardrobe' holographic display