Which retailer's loyalty program was the first to use sophisticated data analytics to create personalized customer offers, famously predicting a teen's pregnancy before her family knew?

Loyalty programs have evolved dramatically since their inception, transforming from simple punch cards to sophisticated ecosystems that drive customer retention and provide valuable data insights. Behind these programs lies a fascinating history of retail innovation and competitive strategy. Test your knowledge about one of the most influential loyalty programs that changed how retailers approach customer retention.

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Target's REDcard program
Walmart's Savings Catcher
Amazon Prime
Sephora's Beauty Insider