Which gaming company first implemented a fully navigable 3D virtual reality store where players could browse and purchase physical merchandise using their gaming avatars?

The gaming industry has been at the forefront of adopting virtual and augmented reality technologies for retail experiences. Major gaming companies have experimented with various approaches to create immersive shopping environments for their merchandise and digital products. This poll tests your knowledge about a notable retail design innovation in the gaming industry that changed how players interact with virtual storefronts.

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Valve (through Steam VR)
Epic Games (through Fortnite)
Sony (through PlayStation VR)
Nintendo (through Labo VR)