Which color was deliberately avoided in Patagonia's original logo redesign to distinguish it from other outdoor brands of the 1970s?

The natural products industry has evolved sophisticated brand strategies over the decades, with color psychology playing a crucial role in how consumers perceive eco-friendly and nature-based products. Sustainable brands carefully select their color palettes to communicate their values, ingredients, and environmental commitments. Test your knowledge of how leading natural world brands leverage color psychology in their branding strategies!

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Green, to avoid being stereotyped as just another environmental company
Blue, to separate from water-sports focused competitors
Brown, to distance themselves from traditional hiking equipment companies
Red, to avoid association with aggressive outdoor sporting brands