Which innovative e-commerce strategy did Hamilton implement in 2017 that revolutionized Broadway ticket sales and has since been adopted by many other major productions?

The performing arts industry has undergone significant digital transformation in recent years. From virtual performances during the pandemic to innovative e-commerce strategies for ticket sales, theaters and performing arts venues have embraced technology to reach wider audiences. Test your knowledge about how the performing arts sector has leveraged e-commerce platforms to transform the audience experience and boost ticket sales.

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Digital lottery system with mobile-only tickets to combat scalping
Subscription-based unlimited viewing model similar to Netflix
AI-powered dynamic pricing that changes based on real-time demand
Blockchain-based ticket ownership verification system