Which retailer saved itself from potential bankruptcy by adopting the 'everyday low price' (EDLP) strategy in 2000, eliminating most sales promotions and dramatically reducing print advertising?

In retail history, some strategic pivots were so radical they created a clear 'before and after' moment for the entire industry. One such bold decision by a major retailer in 2000 dramatically altered their business trajectory and ultimately helped them survive while competitors faltered. This strategy was initially met with skepticism by analysts but is now taught in business schools as a case study in successful retail transformation. Test your knowledge of this pivotal retail strategy moment!

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JCPenney
Sears
Kohl's
Macy's