Which celebrity endorsement deal is considered the most profitable in history, creating an entirely new product category and generating over $1.5 billion in annual revenue at its peak?

The world of retail is dramatically influenced by celebrity endorsements, often transforming brands overnight. Strategic partnerships between brands and celebrities can create iconic marketing moments that resonate for generations. Test your knowledge about some of the most impactful celebrity endorsements in retail history and how they changed consumer behavior and brand perception.

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Michael Jordan with Nike (Air Jordan)
George Foreman with Spectrum Brands (George Foreman Grill)
Kylie Jenner with Coty Inc. (Kylie Cosmetics)
Beyoncé with Pepsi (Lifetime Partnership)