Which major retailer was the first to launch a comprehensive Lunar New Year campaign across North America featuring in-store cultural demonstrations, exclusive product lines, and community sponsorships?

Traditional cultural festivals have become powerful touchpoints for retail brands looking to connect authentically with diverse communities. From Lunar New Year pop-up shops to Diwali-themed collections, brands that meaningfully engage with cultural celebrations often create deeper customer connections. Test your knowledge about how major brands have leveraged cultural traditions in their marketing and customer experience strategies!

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Nordstrom (2014)
Macy's (2012)
Target (2015)
Bloomingdale's (2013)