Which retailer holds the Guinness World Record for the 'Largest Customer Loyalty Program' based on active membership as of 2023?

The retail landscape has seen some extraordinary achievements when it comes to customer experience. From the longest customer service call to the most extensive loyalty program, retailers constantly push boundaries to stand out. Test your knowledge about these remarkable retail records that have shaped customer experience benchmarks worldwide. Do you know which companies have set the bar impossibly high?

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