Which gaming company first introduced the 'Battle Pass' concept that has since been widely adopted across the industry as a premium loyalty program?

Gaming companies have developed sophisticated customer loyalty programs to keep players engaged and spending. From battle passes to subscription services, these programs have evolved dramatically over the years, creating new revenue streams and fostering community. Test your knowledge about one of the most innovative loyalty programs that changed how gamers interact with their favorite titles and transformed player retention strategies industry-wide.

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Epic Games (Fortnite)
Valve Corporation (Dota 2)
Activision Blizzard (Call of Duty)
Riot Games (League of Legends)