Which psychological principle was the PRIMARY target when Nike developed its iconic 'Just Do It' tagline in 1988?

Marketing taglines are carefully crafted to trigger specific psychological responses and create lasting brand associations. They represent millions in research and strategic positioning. This poll tests your knowledge about the psychology and strategy behind one of the most successful taglines in business history. Can you identify which psychological principle was PRIMARILY targeted in the development of this famous slogan?

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Overcoming action paralysis (encouraging immediate decision-making by removing overthinking barriers)
Social proof (suggesting that others are already taking action and achieving success)
Scarcity principle (implying limited opportunity that requires immediate response)
Reciprocity (creating a sense of obligation to the brand for providing motivational messaging)