Which movie franchise pioneered the 'midnight premiere' retail strategy that became a cultural phenomenon, with fans dressing in costume and stores hosting themed events for new product releases?

Product launches in the entertainment industry have evolved into cultural events that generate massive buzz and consumer excitement. From midnight release parties to elaborate unveilings, companies have transformed simple product releases into memorable experiences that drive both sales and brand loyalty. Test your knowledge about one of the most successful product launch strategies in pop culture history!

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Star Wars
Harry Potter
Marvel Cinematic Universe
The Hunger Games