Which major retailer conducted extensive research on applying the Golden Ratio (φ ≈ 1.618) to their store layouts to optimize customer flow patterns and reported a 12% increase in average transaction value?

In the world of retail mathematics, certain mathematical principles have been applied to optimize store layouts and product displays. This trivia question explores how the famous Golden Ratio (approximately 1.618), a mathematical concept dating back to ancient Greece, has been incorporated into modern retail design strategies to enhance customer experience and potentially increase sales.

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Target Corporation
Walmart
IKEA
Amazon Go stores