Which mythological concept was central to Nike's famous 'Phoenix Project' retail turnaround strategy in the late 1990s after their market share collapsed?

Throughout history, mythology and folklore have been powerful tools in product marketing and retail experiences. Ancient symbols, legendary creatures, and epic tales continue to influence modern branding strategies. This trivia tests your knowledge about a famous retail marketing strategy that leveraged mythological storytelling to recover from a significant market failure. Can you identify which mythological rebirth narrative helped transform a struggling brand?

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The Phoenix - Nike rebranded with imagery of the bird rising from ashes, symbolizing their market resurrection
Hercules' Twelve Labors - Nike created 12 limited edition product lines representing each of Hercules' legendary challenges
The Golden Fleece - Nike launched a premium 'Golden Fleece' collection with a quest-based loyalty program
Odysseus' Journey - Nike developed a decade-long marketing narrative following the hero's return home