Which famous children's author created a dedicated merchandising company called 'Frog, Ltd.' in 1971 to maintain quality control over products based on his books?

Throughout literary history, some authors have shown remarkable business acumen by creating distinctive product lines and marketing strategies around their work. Beyond merely writing books, these literary entrepreneurs built recognizable brands that transformed literature into commercial empires. Test your knowledge about these fascinating intersections of literature and product marketing!

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• Dr. Seuss (Theodor Seuss Geisel)
• Roald Dahl
• Maurice Sendak
• Beatrix Potter

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