Which company launched the first modern frequent flyer program in 1981, revolutionizing customer loyalty programs and inspiring retailers across industries to create similar retention initiatives?

While loyalty programs are ubiquitous today, they have fascinating historical roots. The concept of rewarding repeat customers has evolved dramatically over centuries, from simple punch cards to sophisticated digital ecosystems. This trivia question explores a pivotal moment in retail history that fundamentally changed how businesses approach customer retention and helped establish many practices we see in modern loyalty marketing.

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American Airlines (AAdvantage)
S&H Green Stamps
Sperry & Hutchinson
Betty Crocker's Points Program