Which horror film pioneered viral marketing in 1999 with a campaign suggesting the footage was real, including a website about missing film students and fake documentaries?

The success of a film often depends not just on its quality but on how effectively it's marketed to audiences. Some marketing campaigns have become legendary in the industry, creating cultural phenomena that extend far beyond the screen. This trivia question explores one of the most innovative film marketing strategies that changed how movies are promoted and experienced by audiences.

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• The Blair Witch Project
• Paranormal Activity
• The Ring
• Cloverfield

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