Which innovative retail strategy did Nike first introduce in 2018 that revolutionized the in-store sports shopping experience by connecting mobile app users with physical store benefits?

The sporting goods industry has undergone massive changes in how products are marketed and sold to consumers. From brick-and-mortar specialty shops to sophisticated omnichannel experiences, sports retailers have had to adapt to changing consumer behaviors and technological innovations. This poll tests your knowledge about a significant shift in how major sports brands connect with their customers in today's digital marketplace.

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Nike Speed Shop (rapid online order pickup stations within stores)
Nike Live concept (data-driven, locally-curated stores based on digital shopping patterns)
Nike Pro Clubs (subscription-based VIP shopping with personal sports equipment consultations)
Nike Connect Zones (in-store virtual reality product testing areas)