Which mythological concept directly inspired the name and structure of a major retail loyalty program that rewards customers with 'points' that can be redeemed for various benefits?

Throughout history, gods and mythological beings have inspired loyalty through various means - from offerings to temples to elaborate rituals. Today's customer loyalty programs follow surprisingly similar psychological principles. This trivia question explores how ancient mythological concepts have influenced modern retail loyalty strategies in unexpected ways.

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The Greek Fates (Moirai) who measured and cut the thread of life, inspiring 'measured rewards'
The Norse Valkyries who selected warriors for Valhalla, inspiring 'tiered selection' programs
The Roman god Mercury (messenger and merchant god), inspiring 'Mercury Points'
The Egyptian Weighing of the Heart ceremony, inspiring 'balanced reward' structures