Which iconic retail logo, created in 1916, is considered one of the first examples of modern corporate identity design and remained virtually unchanged for over 100 years?

Before logos and brand identities became the sophisticated marketing tools we know today, they had humble beginnings. This trivia explores a pivotal moment in retail branding history that changed how companies presented themselves to consumers. Test your knowledge about how visual brand identities evolved from simple marks to powerful commercial symbols that shaped consumer culture throughout the 20th century.

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• The BMW roundel (blue and white checkered circle)
• The Coca-Cola script logo
• The Bass Brewery red triangle
• The Shell petroleum seashell

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