Which Broadway musical underwent a controversial but ultimately successful brand identity change in 1986, replacing its original logo with a pair of eyes peering through a mask, which has since become one of the most recognizable theatrical logos worldwid

In the performing arts world, brand identity can make or break a production's recognition. Theatrical companies and Broadway shows invest significantly in creating memorable visual identities that captivate audiences and stand the test of time. This poll tests your knowledge of a major theatrical brand transformation that changed how audiences recognize one of the world's most famous musicals.

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The Phantom of the Opera
Cats
Les Misérables
Miss Saigon