Which presidential campaign was the first to effectively use a consistent visual brand system with a distinctive logo, typography, and color scheme that revolutionized political branding?

In the world of politics and government, effective branding has become increasingly crucial for successful campaigns and public initiatives. Just like retail corporations, political entities must develop recognizable brands that resonate with their 'customers' - the voting public. This trivia question explores a landmark shift in political branding strategy that revolutionized how government campaigns communicate with citizens.

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Barack Obama's 2008 campaign with the 'O' logo and consistent blue branding
Ronald Reagan's 1984 'Morning in America' campaign
Bill Clinton's 1992 campaign with the 'Clinton/Gore' logo
George W. Bush's 2000 campaign with the 'W' identifier