Which major retailer revolutionized the astronomy market in the early 2000s by implementing a direct-to-consumer supply chain for telescopes, cutting prices by over 30%?

The astronomy product market has evolved dramatically in recent decades, with major retailers and manufacturers transforming how amateur and professional astronomers access equipment. This trivia question explores how a famous retailer revolutionized the telescope market through an innovative supply chain approach that dramatically changed product accessibility and pricing in astronomy.

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Celestron, with their EdgeHD optical innovation program
Orion Telescopes & Binoculars, through their StarSeeker vertical integration model
Meade Instruments, via their LightBridge distribution network
Sky-Watcher, using their SkyLine manufacturing partnership