In 2022, what groundbreaking ownership decision did Patagonia's founder Yvon Chouinard make that redirected all the company's profits to fighting climate change?

In 2022, one outdoor apparel company made headlines with an unprecedented move in retail history, transferring ownership to benefit environmental causes. This decision reshaped how we view the relationship between retail brands and environmental stewardship. Test your knowledge about this landmark moment in sustainable business practices that's inspiring other nature-focused retailers.

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Transferred ownership to a trust and nonprofit organization dedicated to fighting climate change
Sold the company to a consortium of environmental NGOs who would manage the business
Established a customer-owned cooperative where buyers receive shares with purchase
Created a franchise model where each store donates 50% of profits to local conservation efforts