Which celebrity partnership with a footwear brand is credited with revolutionizing the athletic shoe market and creating the first billion-dollar athlete endorsement deal?

The world of celebrity brand partnerships has transformed marketing and product development across industries. When famous personalities lend their name, image, and creative input to brands, they often create cultural phenomena that transcend typical advertising. This trivia question challenges your knowledge about one of the most successful and transformative celebrity brand collaborations in history that changed an entire product category.

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Michael Jordan with Nike (Air Jordan)
Rihanna with Puma (Fenty)
Kanye West with Adidas (Yeezy)
Serena Williams with Reebok (SW Collection)