Which celebrity beauty brand partnership broke first-day sales records in 2017 and fundamentally changed how makeup brands approach inclusivity?

The marriage between celebrities and brands has evolved dramatically in recent years, moving from simple endorsements to full product collaborations that reshape markets. These partnerships not only boost visibility but often redefine product categories entirely. Test your knowledge about one of the most influential celebrity product partnerships that transformed an entire market segment!

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• Fenty Beauty by Rihanna with LVMH (40 foundation shades at launch)
• Kylie Cosmetics by Kylie Jenner with Seed Beauty (lip kits)
• Rare Beauty by Selena Gomez with Sephora (mental health focus)
• Haus Laboratories by Lady Gaga with Amazon (vegan formulations)

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