Which major sports brand was the first to launch a widespread 'footwear customization' retail program allowing customers to design their own shoes in-store and online?

The athletic footwear market has transformed dramatically over the decades, with technological innovations and marketing strategies reshaping how sports shoes are developed, promoted, and sold. Major brands have competed fiercely for market share through celebrity endorsements, cutting-edge materials, and specialized performance features. This poll tests your knowledge about a significant retail innovation that changed how athletic shoes are sold and experienced by consumers.

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Nike (with NIKEiD in 1999)
Adidas (with mi adidas in 2002)
Reebok (with YourReebok in 2004)
Puma (with Mongolian BBQ in 2005)