Which digital marketing technique resulted in a 27% increase in ticket sales for the 2019 Broadway revival of 'Oklahoma!' by reaching non-traditional theater audiences?

The performing arts industry relies heavily on effective digital marketing to fill seats and create buzz around productions. From Broadway shows to local theater companies, marketing strategies have evolved dramatically in the digital age. Test your knowledge about how performing arts organizations leverage digital marketing to connect with audiences and boost ticket sales in an increasingly competitive entertainment landscape.

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Microinfluencer partnerships with dance and music content creators who shared behind-the-scenes rehearsal footage
Traditional email marketing campaigns targeting previous Broadway attendees with discount codes
Billboard advertisements in major metropolitan areas featuring the production's stars
Television commercial spots during prime-time programming on major networks