Which celebrity launched their now-billion-dollar beauty brand after discovering that their social media followers would consistently sell out any lipstick they mentioned wearing in posts?

Celebrity entrepreneurs have transformed the retail landscape by leveraging their personal brands to create billion-dollar empires. Behind many successful celebrity product lines are fascinating origin stories that reveal strategic thinking and market insights. Test your knowledge about how some of the world's most recognizable personal brands got their start in the product world. Do you know which unexpected connections or pivotal moments launched these famous retail empires?

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Kylie Jenner (Kylie Cosmetics)
Rihanna (Fenty Beauty)
Lady Gaga (Haus Laboratories)
Selena Gomez (Rare Beauty)