Which ancient visual storytelling technique has been revitalized by luxury retailers to showcase cultural heritage products and is characterized by changing seasonal narratives?

Visual storytelling has become a powerful tool for retailers who want to connect with consumers through cultural traditions. From window displays that celebrate heritage festivals to immersive in-store experiences that honor indigenous crafts, retailers are increasingly incorporating cultural narratives into their visual merchandising strategies. Test your knowledge about this fascinating intersection of retail design, cultural sensitivity, and consumer engagement!

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Kamishibai (Japanese paper theater storytelling)
Wayang Kulit (Indonesian shadow puppetry)
Thangka (Tibetan scroll painting)
Cantastoria (Italian picture-story performance)