Which gaming company pioneered the 'battle pass' monetization model that has now been widely adopted across the gaming industry as an innovative product marketing strategy?

The gaming industry has revolutionized retail strategies with innovative approaches to product marketing and point-of-sale systems. Major gaming companies and platforms have developed unique ways to sell digital goods, create engaging retail events, and transform the traditional shopping experience. Test your knowledge about how game companies have changed the retail landscape!

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• Epic Games (Fortnite)
• Valve (Dota 2)
• Riot Games (League of Legends)
• Activision Blizzard (Call of Duty)

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