Which publishing marketing slogan was credited with turning Stieg Larsson's 'The Girl with the Dragon Tattoo' into an international sensation?

The publishing industry has evolved dramatically in how books are marketed and branded to readers. Major publishing houses have developed innovative marketing campaigns and slogans that helped turn certain books into cultural phenomena. This trivia question explores one of the most successful publishing marketing campaigns of the 21st century that transformed a modest release into a global bestselling franchise.

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• 'The book everyone is talking about, but no one can put down'
• 'The phenomenon that began in Sweden'
• 'A thriller that tattoos itself on your mind'
• 'Murder mystery meets modern hacker noir'

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