Which athlete's partnership with Nike led to the creation of the iconic 'Air Jordan' brand that revolutionized sports marketing?

Test your knowledge of famous people and their brand partnerships! Celebrity endorsements have become a cornerstone of modern marketing, creating powerful associations between stars and products. Some celebrity-brand partnerships have become so iconic that they've transformed both the celebrity's image and the brand's market position. This trivia focuses on one particularly long-standing and successful celebrity endorsement that changed the landscape of sports marketing forever.

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