Which retailer was the first to launch a modern tiered loyalty program with personalized rewards based on customer purchase data in the 1980s?

Customer loyalty programs have evolved dramatically over the decades. Today's successful programs leverage technology, personalization, and experiential rewards that go far beyond the simple punch cards of the past. This trivia question tests your knowledge about a pivotal moment in loyalty program evolution that changed how brands approach customer retention.

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American Airlines with AAdvantage
Starbucks with their Coffee Club
Macy's with their Star Rewards
Walmart with their Savings Catcher