Which pop culture product launch included a secretive campaign called 'Project Purple' and had employees sign NDAs requiring them to keep the product in locked safes?

Test your knowledge of iconic product launches that shaped pop culture! Behind every successful product is a carefully orchestrated launch that captures the public's imagination. From midnight release parties to viral marketing campaigns, product launches in the entertainment and pop culture space have become cultural events in their own right. This trivia challenges you to recall some of the most memorable product launch strategies that created massive cultural moments.

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• The original iPhone (2007)
• Harry Potter and the Deathly Hallows book (2007)
• PlayStation 3 gaming console (2006)
• Beyoncé's surprise visual album 'Lemonade' (2016)

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