Which book's 1997 launch pioneered the midnight release party strategy that became a publishing industry standard for major titles?

Throughout literary history, certain book launches have revolutionized not just literature but the entire publishing industry. These landmark product launches introduced new marketing strategies, distribution methods, or formats that forever changed how books reach readers. Test your knowledge of these industry-transforming literary product launches that made publishing history!

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• Harry Potter and the Philosopher's Stone by J.K. Rowling
• The Da Vinci Code by Dan Brown
• A Game of Thrones by George R.R. Martin
• Twilight by Stephenie Meyer

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