Which retail innovation did the Broadway musical 'Hamilton' pioneer that has since been widely adopted by other major theatrical productions?

The performing arts industry has evolved beyond just shows and performances, developing innovative retail strategies to enhance audience experiences and boost revenue. From merchandise stalls to digital souvenirs, theaters have embraced retail as a key component of their business model. Test your knowledge about how performing arts venues have innovated in the retail space!

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Digital lottery system offering $10 tickets through a mobile app with integrated merchandise purchasing
Holographic merchandise booths allowing patrons to virtually try on costumes from the show
Subscription-based model offering unlimited show access with exclusive monthly merchandise
RFID-enabled programs that unlock additional content and purchase options when scanned at the venue