Which ticketing innovation revolutionized Broadway theater sales in 2016 by introducing a digital lottery system that dramatically increased accessibility for younger audiences?

The performing arts industry has evolved significantly in how it markets and sells its products. From traditional ticket booths to innovative digital platforms, arts organizations have had to adapt to changing consumer behaviors. This trivia question explores a groundbreaking retail innovation that transformed how audiences access performing arts experiences. Test your knowledge about the business side of the arts world!

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