Which music artist collaboration with a major beverage brand resulted in a record-breaking $60 million partnership deal in 2012, pioneering the modern artist-brand collaboration model?

Brand collaborations have become a cornerstone strategy in the music industry, creating powerful marketing opportunities that extend beyond traditional album sales. From limited edition merchandise to innovative product lines, these partnerships help artists expand their reach while providing brands with cultural relevance. Test your knowledge about some of the most impactful music industry brand collaborations that have shaped consumer behavior and created new revenue streams for artists.

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Beyoncé with Pepsi
Justin Timberlake with Coca-Cola
Taylor Swift with Diet Coke
Kanye West with Mountain Dew