Which pharmaceutical company pioneered the first integrated real-time patient feedback system (PaRFS) that directly influenced drug reformulations based on side effect reports?

In the pharmaceutical industry, collecting and acting upon customer feedback is crucial for product improvement and patient outcomes. Modern medicine companies employ various methods to gather insights from healthcare providers, patients, and caregivers. This poll tests your knowledge about a groundbreaking customer feedback system that changed how pharmaceutical companies approach product development and patient care.

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Pfizer with their 'Patient Voice Platform' in 2014
Novartis with their 'MedListen Technology' in 2012
Merck with their 'Patient Experience Framework' in 2016
Roche with their 'Healthcare Feedback Loop' in 2015