In ancient Roman marketplaces, what innovative visual merchandising technique did wine merchants commonly use to attract customers from a distance when text-based signs weren't effective for the largely illiterate population?

Before modern shopping malls and e-commerce, ancient civilizations developed sophisticated retail systems that laid the foundation for today's commercial practices. From the grand bazaars of Mesopotamia to the complex market networks of Rome, retail spaces were not just places of commerce but centers of cultural exchange and social interaction. This poll explores how ancient merchants tackled one of the most fundamental challenges in retail that continues to this day: visual merchandising to attract customers in crowded marketplaces.

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Hanging purple cloth banners (the color of royalty) to suggest premium products
Displaying life-sized terracotta sculptures of Bacchus, the god of wine, at their shop entrances
Mounting carved ivy-wrapped serpent symbols (representing wine's flow) above their shops
Positioning actors dressed as famous generals to suggest military endorsement of their products